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Support my GoFundMe Campaign

Many years ago I graduated from San Francisco State University. You know what my advisors said to me? “Make films.” Sounds simple. But it is a daunting task. For me at least because I feel like I need to be perfect. But now is not that time. The time is now for me to act. That is why I starting my GoFundMe. To interact with folks. To get to know people. To help understand my skills. So please support my campaign because losing me like is losing a key figure in Oakland’s quest for social justice.

East Oakland Connection

Working with the community is a great opportunity. As a man I can see that. I see that our nation needs more manpower. Sean Marshall is a great man. We met each other at the Kevin Epps’ movie Straight Out of Hunter’s Point and knew each other from San Francisco State University. Then one day he came to me about a project called Chainwheel. Chainwheel is a great project that once it completes the film festival cycle it have people talking about police brutality and oppression in America.

The fact he written and directed the film was great, but the fact he wanted to study my skills was greater. I was honored for that. He didn’t have to do that. Because honestly there are moments and time I feel like I have little to offer the world. I have broken myself many times because I feel like I am not doing enough. Sean helped with me that. Appreciate those who appreciate you. So when it was the last day of our class he wanted to do a project about me. It was about police brutality, brutality of our community, and my life inside of East Oakland. Hope you enjoy this video and I can wait to talk to many of you online and off. Peace and blessings.

Educated Gentleman Film Festival July 5th, 2014

Flyer of the year

Educated Gentleman Film Festival is dedicated to showcasing the work of men in the community making a difference.

After the movie is shown we will have a discussion about people in the community could do to help improve our people.

Donations will be asked at the door.

Video Marketing, Video for Your Business, Video for Yourself

When you are YouTube they have been trying to push that video marketing as a necessary part of your business. Not that is a bad thing but you must remember that you must pay into it. And not only pay into it make sure the stuff you are promoting is of high quality.

Video has become a part of the social media spectrum because of Instagram video, Vine, and Youtube. But unlike twitter, facebook, video requires movement, voice, and visuals. Those tasks are daunting to many people want to make sure their businesses and themselves sound good. Unfortunately in order to do that it will cost many dollars and resources you may not have.

But fret not because Oakland Parks and Recreation has an idea for you. We could show you the tools of the trade where you can create your video for your business, yourself, or someone you love. This video class can be catalyst to a career in this field or just something you can do for fun.

I have learned about being artistic from various forms of artistic expression. I have created wooden pieces, draw, and made music. For me I learn how to be a team player by learning in different ways instead of the same ways. I learn to be a better person, employer, and leader. So here is the information:

5818 International Blvd. Oakland, CA 94621

Fridays 1-3 PM 6/20-7/18

Cost $50

FYI there is also other adult class that vary.

Information: 510-615-5807 Claytoven, Andrea

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Business and Art Equal Business and Art?

Circles Part 2

People of Color (POC) Culture is necessary for the growth of businesses, especially in communities of color. So how you do that? How do you get the people from other cultures to want your services? And how you get other cultures to improve their quality so you could bring in quality businesses?

That is the big question as we head into Oakland 2014 year. 30% of Oakland residents reported speaking a non-English language at home and there are 154 languages being spoken too. California is becoming more diverse with 30 percent of the population also speaking a language other then English. You also have to tied in the culture of people who are English-speaking but have a different sets of customs then the common American culture.

One of those is the African-Americans, who are still a major force in this community, but lack commercial and political backings. That has to change because the African-Americans feels the shaft of being left out and it produces anger and frustation. A strong African-American community can produce a quality community not only in their own area but outside of it.

But because of the violence you can only get certain jobs and businesses to come into your community, creating disparity and lack of growth. My videos will seek to change that because I feel like businesses are needed to create change in this community. Furthermore the community needs to understand that the need to create an environment that is safe for businesses to grow. If we have STEM in schools, then we need to have bio-technology companies in the backyard of these schools.

My videos will showcase these things because I want my community to prosper. The event will showcase the history of Oakland and show the future of Oakland and what it is possible for our city.

Event Place:

I, Wannaminni Art Gallery

1529 Franklin Ave. Oakland, CA

Myth of Video Businesses #1

For the next few weeks I will have you look at different myths for video businesses that may look like a pot of gold but is far from it.

Myth #1: Our Video goes “viral” and we make money

If you business has a video on YouTube and gets a million hits, you will think you will be rolling in the dough. You will be rich and you have created another revenue stream on top of your own business.

But can you keep doing ‘viral videos’ all the time? And how does that help you get new customers? And how does that shows the essence of what your company is about?

Example of this plan is a Dollar Shave Club. This company only spent $4,500 for their video and after uploading their video on YouTube 48 hours later prompted 12,000 sign-ups for people to be a part of the dollar shave club. All major companies have a YouTube page featuring videos from TV and just on-line only. The majority of all videos from these companies barely make 100,000 views. But the point is to create videos revolving around what your company does and what your product is. So the only numbers you need to worry about is your gross income, not YouTube views.

Dollar Shave Club

My Business Video

Keep Your Friends Close, and Keep Your Enemies Closer

We live in a capitalist society, so you have competition.

But competition will get the best out of you. It will help you find ways of destroying your competition. In the world of business it is not just about making sales, it is about beating the competition. The perfect analogy would be a great basketball player. A great basketball player (Michael Jordan, Lebron James, Bill Russell, Gary Payton) plays offense and defense, creates their own shot, and helps other players on the team be better than they really are. Yes, that sounds taxing but it is necessary in order to get your business on the right track.

So with competition you must stand out even though your product is the same as your competition. Two examples that come to mind are Kaiser and Chevron.

Kaiser’s Thrive Campaign is really helping you stay out of the hospital instead of going into it. Well doesn’t Kaiser make money if a person comes into the hospital for a check-up? True, but the majority of their money comes from insurance. So Kaiser gets their money regardless if you go to the doctors. This Thrive campaign shows they care about you regardless you come into the hospital or not. They recognize that the hospital has become stale and pale, so with this campaign the hospital has a human element.

Kaiser Permanente

Chevron is the same way, as they use toys and animation to make the cars come to life. 4 years ago I took an animation at Berkeley City College we talked about putting human elements into inhuman products. If you do it right, the audience will care for that character as if it is a real person. These Chevron toys talk about how Techron help them be better cars. These commercial struck a chord with consumers because the cars are human and they must be well maintained. If the car does break down, you have to care for it like any human being. It made Chevron’s investment in your (or you) car the focus rather than trying to make a buck (or in their case billions).

Chevron Toys

Ferdos Ahmedin had a vision to win this contest through Post-It. She wanted to win a grant for her Non-Profit OneDay.OneMeal.EveryChild. The point of her non-profit is to help children all around the world receive food aid. To explain her vision, Post–It gave Ferdos a multitude of Post-Its to showcase her dreams of her future nonprofit.  One idea she came up with was to create a world with Post-Its. Her inspiration was using the bigger Post-It to show the words she wanted to express in the video (see below). The combination of Ferdos’s ideas created the video, which won the contest. This video was a great way to convey her passion for her non-profit, which aims to help children.

We decide to showcase our creativity to let people know we are ready to take on the world. Our creativity helps passion flourish within us. There are many people who do not understand creativity shows passion. You don’t have to be an artist to be unique. Being unique means you think about your business frequently. You reflect about how people view your product and how you want your product to be viewed. How your product translates to the masses is crucial to the success of your business.

For your business, know that people like to see something that displays heart and demonstrates passion. Everyday stop and reflect about the human characteristics of your business. Is your business funny? Is it serious? Does my business help one person? Will it help the world? These concepts are important as you move forward with your business.